Welcome to Worcester Cycle Centre
We are an Independent Bicycle Dealer (IBD) since 1998! – meaning we are free to stock only the products we choose. Good products. The ones we use ourselves, and the ones we have absolute confidence in. This shop was set up in 1998 and is still going strong! We carry top bike brands such as Cannondale, Lapierre, Santa Cruz, Specialized and Trek, we believe the best way to buy is the old-fashioned way – come to the shop, touch, feel, try, discuss and take it home with you! As an (IBD) we can still offer all the services you would need such as 0% finance, part exchange, a free service with all bikes purchased but most of all you go away with the correct bike for your needs and the right size! Here at WCC you will be met with a warm welcome, whether your an experienced cyclist or a complete beginner, we are here to help! We hope you enjoy the WCC experience.