We are an Independent Bicycle Dealer (IBD) since 1998 and a family business - meaning we are free to stock only the products we choose. Good products. The ones we use ourselves, and the ones we have absolute confidence in. This shop was set up in 1998 with Stuart and is still going strong!

We carry top bike brands such as Trek, Specialized, Marin, Santa Cruz, Yeti, Cove, and Whyte, Lapierre, Mondraker and Ibis; and top accessory brands such as Shimano, Sram, Bontrager, Easton, Fox, Endura, Panaracer, Altura, Avid, Ergon, Hope, Mavic, Met, Park, Topeak, Race Face and Rockshox. We're still sorting out the website, so you'll see more and more products come online, but we believe the best way to buy is the old-fashioned way - come to the shop, touch, feel, try, discuss and take it home with you!

As an (IBD) we can still offer all the services you would need such as 0% finance, delivery service and a free service with all bikes purchased. Not sure on what full suspension bike, then let us help, we have one of the largest demo fleets in Worcestershire; go to about us and check out our useful info page on the bikes we carry.

We hope you enjoy the WCC experience. This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have any feedback.

Also you can now sign up for one of our monthly newsletters - just fill in the box bottom right.

Thanks!

Stu, Erika and the WCC team.